SHAPING BRANDS,
BUILDING PRODUCTS
DRIVING
INNOVATION
DESIGN SYSTEMS STRATEGY
An award-winning creative leader with 15+ years of experience building brand and product ecosystems rooted in trust, strategy, and collaboration. I’ve led award-winning work across campaigns, experiences, and systems — always grounded in strong relationships, thoughtful design, and a deep belief in bringing teams and ideas together to make meaningful work happen.
The NAME DROP
AGENCIES, CLIENTS, TECH STARTUPS & SMALL BUSINESS
EASYKNOCK
JAI JAI HOORAY
OLIVES FROM SPAIN
POWERHOUSE DANCE
BITCHES WHO BRUNCH
Q&A HOTEL
TAKEDA
TORCHMARK CORPORATION
EASYKNOCK JAI JAI HOORAY OLIVES FROM SPAIN POWERHOUSE DANCE BITCHES WHO BRUNCH Q&A HOTEL TAKEDA TORCHMARK CORPORATION
KWG AGENCY
KETCHUM, INC.
COLUMBIA UNIVERSITY 〰️
DUNN & BRADSTREET 〰️
GILLETTE
H&R BLOCK
HERSHEY'S
BITCHES WHO BRUNCH 〰️
ROSE TREE, INC
PARKER UNIVERSITY 〰️
TURNBERRY TOWERS 〰️
USUAL WINES 〰️
VERA INSTITUTE OF JUSTICE
SPRYKER
KWG AGENCY KETCHUM, INC. COLUMBIA UNIVERSITY 〰️ DUNN & BRADSTREET 〰️ GILLETTE H&R BLOCK HERSHEY'S BITCHES WHO BRUNCH 〰️ ROSE TREE, INC PARKER UNIVERSITY 〰️ TURNBERRY TOWERS 〰️ USUAL WINES 〰️ VERA INSTITUTE OF JUSTICE SPRYKER
My ethos &
guiding principles
The values behind the work.
PEOPLE
I lead with empathy, strategy, and foresight. I invest in relationships early — not just to build trust, but to gain a deep understanding of stakeholder goals, team dynamics, and unspoken challenges. I’m often told I “see around corners,” anticipating tensions or gaps before they surface. By tuning into both the big picture and the nuanced context behind the ask, I help people align, communicate better, and work more confidently toward shared outcomes.
PROCESSES
I'm a systems thinker who brings structure to ambiguity. I’m known for identifying inefficiencies early and building practical, scalable processes to address them — from documentation and tool adoption to cross-functional collaboration. I don’t just respond to problems; I anticipate them, often connecting dots others don’t see until much later. I believe good process is invisible when it works, and indispensable when pressure hits.
PRODUCT
I approach design with equal parts vision and precision. I start by understanding the broader business goals, then dig into the nuance — the user data, the legacy constraints, the small details that make or break trust. Whether I’m designing a brand system, a content flow, or a digital tool, I aim to create work that solves for today while setting a smarter foundation for what’s next.
Don’t just take it from me…
“We are so thankful for our partnership, and just the fact that — consistently, in every room — you are constantly championing the work. It’s just so refreshing, and I know wherever you go, they will be very lucky to have you.”
External Agency, Collaboration Partner
TestimonialS
“You have a very strategic and analytical mind and a very intelligent approach to design.
Your ability to break down complex challenges into clear, actionable solutions is truly impressive. The team really respects you for your design expertise — you’re a great addition.”
Executive Director, Direct Manager A
“Vanesha and her team do an incredible amount of foundational work —
some of which could be categorized as
the proverbial ‘invisible work’: incredibly important work that touches
and
influences everything”
Executive Director, Direct Manager B
“Vanesha consistently
demonstrated her expertise by analyzing and articulating complex creative challenges and solutions with clarity and ease.”
Executive Director
feedback on stakeholder engagement