CHASE BRAND TOOLBOX

The Chase Brand Toolbox is a comprehensive digital hub for brand guidelines, accessible to all JPMC employees and external agency partners. In addition to managing the launch of the site, I oversee its ongoing content strategy and governance—adding new sections as the brand evolves and closing gaps as they're identified. I ensure the Toolbox remains the single source of truth for brand standards, maintaining consistency across channels like web, app, email, ATM, and print. This includes curating and updating a broad range of templates, design systems, and asset libraries to support scalable, high-quality execution across the organization

ROLE Oversaw content strategy, templates, and asset libraries to support consistent adoption of brand guidelines across email, app, ATM, and web. Collaborated with internal stakeholders and agency partners to ensure cross-channel marketing alignment.